Project

Employer:Daniel Stores

Type:Campaign

Brief

Stepping Up: Launching a New Kids’ Shoe Range

To test interest in a dedicated children’s footwear department, the store introduced a small selection of school shoes within the Sports Department. The chosen direction was one with a fresh feel, different from the usual "back to school" look.

My approach


I designed vibrant in-store posters, web banners, till-point graphics and social assets with a creative direction that used bright colours and active shapes to move away from the typical subdued “chalkboard” aesthetic, instead bringing energy and playfulness to the campaign.

The impact

The lively visuals helped the campaign stand out in-store and online. Feedback from department managers was positive, with signs of growing customer interest that informed the decision to expand the offering weeks later with a new dedicated shoplift.

---