A bit about me

Hi, I'm Ysmaën, a Graphic Designer specialising in brand-led marketing and communication design. I studied Graphic Design at Kingston University and later earned a Web Design certification from Birkbeck, University of London. I collaborate with marketing teams, stakeholders, and clients to translate brand guidelines into clear, engaging communications that resonate with audiences.

I’ve worked in-house and freelance, producing assets and collateral, refreshing identities, evolving visual systems, and applying them consistently across print, digital, and in-store experiences. I focus on clarity, consistency, and meaningful impact, ensuring design supports both brand and business goals, while allowing space for creative thinking and experimentation when appropriate.

What I can do

Deliver integrated marketing communications across print, digital, and in-store experiences  -  Research briefs and develop multiple iterations  -  Work within brand systems, ensuring consistency across all touchpoints  -  Create retail and experiential graphics (POS, signage, wayfinding, exhibitions)  -  Design editorial layouts, brochures, presentations, datasheets, and specifications  -  Produce digital assets including social, email, and web content  -  Manage projects from concept through to final delivery  -  Collaborate with stakeholders, clients, and cross-functional teams

Skills

Adobe InDesign, Photoshop, Illustrator - Animation & motion: Canva, In-Shot  - Conceptual photography & art direction  -  Copywriting & content  -  User research & insight gathering  - CRM & collaboration tools (Salesforce, Microsoft 365) -  Strong listening skills and thoughtful collaboration

Languages -  French (native)  -  English (fluent)  -  Italian (fluent)  -  Basic Mandarin -  Experienced working across cultures and international audiences

Chapter 1.  stands for new beginnings, helping organisations connect with audiences through clear, thoughtful design and meaningful storytelling.