© 2023 Chapter 1. Design.

Project

Company:Daniel

Type:Campaign

Brief

Relaunching a Much-Missed Department

The store wanted to reintroduce a baby department after a long absence, offering premium prams, clothing, and accessories. The goal was to attract young families from the area and beyond, whilst staying competitive with major retailers already catering to this market.

My approach

I created visuals for the campaign that felt cheeky, bold, with a playful 80s-inspired twist to evoke the feeling of something joyfully returning. I designed window posters, digital assets for social media, and promotional materials for till points to ensure consistent visibility in-store and online.

The impact

The visuals sparked curiosity and re-engagement from existing customers - especially young parents, helping reposition the store as a destination for family shopping. The campaign supported a positive sales response and footfall in the weeks following the relaunch.

© Chapter 1. design 2024