Triumph’s Amourette collection was the focus of a co-branded promotion with Daniel Stores. The store aimed to build awareness, encourage footfall, and drive lingerie sales through a two-week “Best Support” campaign centred around friendship.
My approach
I developed the campaign visuals and supporting materials supplied by the brand across multiple channels—posters, flyers, social content, till-point graphics, used alongside digital TV screens. The creative tone balanced elegance with warmth to resonate emotionally with the audience and reflect the product’s message.
The impact
The promotion successfully increased footfall and engagement, with strong uptake in the prize competition and a noticeable lift in sales during the two-week period. The campaign was praised internally for its visual clarity and alignment with the brand message.
