Type:Brand System Adaptation for a Global Technology Community
Brief
Avnet is a global technology company operating across AI, automotive, healthcare, aerospace, and agriculture.
The brief was to create a digital presence for Corporate Social Responsibility initiatives such as fundraising, volunteering, and donating, while maintaining alignment with the established global brand.
Approach
• Developed landing page and logo adaptation within Avnet’s brand framework
• Balanced corporate clarity with a more approachable, community-focused tone
• Applied hierarchy, typography, and colour principles to suit ongoing content and engagement
Outcome
A consistent, scalable digital presence that translated Avnet’s corporate brand into a more human, community-oriented experience.
